Metrics
Zero Pageviews Is Your Goal: Finding Problem Pages with Website Analytics
Improve customer experience by turning your website analytics upside down to track the numbers for pages you DON’T want visitors to see.
David Kaufmann
Latest content by David Kaufmann
Security
True Crime Detectives: How We Used Free Web Metrics Tools To Uncover a Cybersecurity Incident
Join USA.gov as we slowly uncover a conspiracy to scam Americans using fake government websites… and then try to foil the caper!
Findability
Experimenting with SpecialAnnouncement Markup (Updated June 09, 2020)
What USA.gov learned during its pilot with SpecialAnnouncement markup to make COVID-19 information easier to find in search results, now updated to reflect changes by major search engines.
Taking a Look at the USAGov Analytics Dashboard
The USA.gov’s team launched a new analytics dashboard that shows the top pages and topics that are trending on USA.gov and USA.gov/espanol. This gives agencies a better window into the information the public needs most so they can prioritize that information and make it more accessible to their users.— via USA.gov
This online event will focus on how to track specific events and write JavaScript to maximize the tag manager experience
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2018
Analytics Success Series: USA.gov
USA.gov’s Analytics Success: using analytics data to inform design and responsivity to create a better experience for the user Last year, the USA.gov team found themselves facing a challenge. We were in need of a new content management system for our websites, USA.gov and Gobierno.USA.gov, which help people find and understand the most frequently requested
How Kids Search
Kids and adults use Web search tools differently. Kids fail more often, because they often don’t have enough knowledge or experience to search using the right keywords, or understand search results. If you’re designing websites for kids, remember that they use search tools differently than adults. Kids prefer surfing over searching.
